BACKOFFICE · WHOLESALE · E-COM | ENTRY
Wholesale command centre for a Scandinavian eyewear brand
The situation
The wholesale team at a Scandinavian eyewear brand spent more time chasing information than selling. Order data lived in Centra, stock in Ongoing, finance in Business Central, and product specs in Resourced. Nothing talked to each other, and nothing told the team when something needed their attention.
A typical week meant logging into four systems to answer one customer question. Manual order entry from PDFs and emails, line by line, with no visibility into stock. Copy-pasting product data into a different Excel template for every retailer. And selling items that turned out not to be available, then calling the customer back to apologise. The team had reached a point where selling more felt like a punishment: more orders meant more admin.
What we built
We built a wholesale centre that pulls live data from every source system into one workspace, with a dashboard that surfaces what the team needs to act on today.
Features
- Unified workspace with live data from Centra, Ongoing, Resourced and Business Central
- Action-based dashboard with proactive notifications for orders to invoice, deliveries to release, and shifts that affect customers
- Drag-and-drop order intake from PDFs and Excel, parsed automatically instead of entered line by line
- Real-time stock visibility during order entry, with warnings before commitments are made
- Per-customer item data export mapping, set up once, reused with one click
- Automatic alerts when preorder stock lands or delivery dates change, so customers hear it from sales first
Result
Today, the team opens one screen in the morning and sees the day laid out. Time that used to disappear into admin now goes into customer relationships and selling the next collection. Onboarding new team members takes days, not months. And more structure and proactive actions have led to happier customers.