BACKOFFICE · CRM · PIM | STANDARD

Unified backoffice for a Nordic accessories group

Leather gloves, a brass pen and a stack of order forms on a wooden desk

The situation

A fashion group with multiple brands needed a single view of customers, products, and orders across their ERP, e-commerce platform, and marketing automation system. Manual data transfers between systems consumed hours every week and caused sync errors that reached end customers.

What we built

We built a consolidated admin that pulls live data from all source systems and writes changes back. One login replaces three.

Features

Customer 360 view with unified data from ERP, CRM, and e-commerce
Product data management with two-way sync to marketing automation
Order and inventory overview across warehouses
Material and component mapping for complex product structures
Role-based access with GDPR audit logging

Tech

Next.js PostgreSQL Norce Business Central Voyado

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